new-aesthetic: “This is what Hammond and his comp...
January 28, 2013
“This is what Hammond and his company, Narrative Science, do: create fluidly written, micro-targeted news stories from massive amounts of raw data—and do it hundreds of thousands of times, and slightly differently for each reader or listener. The recipient could be a fast-food franchisee seeking to understand what menu item sells best at what moment of the day, at what time of year, even in what weather, so he can optimize point-of-sale strategies. “